The Creatives COALITION
Addressing Inequity in Entertainment
The Creatives Coalition, a program of From The Bottom Up Foundation and WIRF Media, seeks to establish the "Creatives Partnership Act", a legislative & policy agenda that advocates for the creation of more equitable partnerships between major corporations, entertainment brands, and BIPOC content creators & entrepreneurs that closes the wealth gap by equitably monetizing creatives' Intellectual Property (IP).
The Power of IP
IP ownership is key and it power to change lives has been proven with the successes of Black Media Moguls like Tyler Perry and Bryon Allen. According to Nielsen, Black and Brown communities' consumption and usage of media outpaces all other groups across all platforms.
An Ongoing Crisis: #Generational Wealth Gap
Wealth is not only a question of financial savings; it provides access to the political process and, therefore, exerts political influence. Households with wealth have a measure of economic security and can donate time and money, thereby influencing the political process and the policies that are important to their communities.
The Solution
Training & Education
Provide educational tools, resources, and workshops for BIPOC Creatives
Creatives Coalition Gear
Get Your Creatives 4 Equality Swag Today!
Available for 12 more days. Orders will start shipping on August 28th.
Protecting Our
#IP
Join From The Bottom Up Foundation, Founder, Nicci Gilbert-Daniels and special guest as we talk about the importance and value of our intellectual property (IP), share the challenges, and how The Creatives Coalition working to change the narrative
